Today’s most popular live streaming platform, Twitch, made a radical change in its advertising rules on June 6. This change, which came as a surprise, prohibited broadcasters from advertising in embedded video and audio formats during broadcast.
In addition, the size of the brand logos we see in almost every Twitch broadcast was limited to 3% of the screen size. While the changes in question got all publishers, big and small, in trouble, the reactions increased like an avalanche.
Reactions to Twitch:
- “Hey Twitch, how about helping creators do more than hinder what they are doing? It seems more logical.”
Upon these changes, Asmangold, one of the biggest publishers, said that he could leave the platform completely, even Twitch inactive names like MrBeast were uploaded to Twitch. Twitch had to apologize after the backlash.
Of course, the main reason for these reactions was that the publishers’ main source of income was third-party ads. Some publishers shared that they could lose even 80% of their revenue with the new bans.
Advertising policies will be rewritten:
Twitch made the following statements in a statement shared on Twitter:
“Today’s branded content policy update was overblown. This has caused confusion and frustration, and for that we apologize. We do not intend to limit the possibilities for publishers to engage directly with sponsors, and we understand that this is an important part of how publishers generate revenue.
We wanted to clarify our current advertising policy, which aims to prohibit third-party ad networks from selling video and display ads on Twitch, consistent with other services.
We made a mistake in the policy language, we will rewrite the guidelines to be clearer. Thank you for sharing your concerns and we appreciate your feedback. We will inform the community once we update the language.”
Will there be a return from the bans?
Unknown. Twitch did not share any information about whether it will withdraw the new limitations in its advertising policy in its statement.
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