New move from Apple: It buys an AR headset startup

Apple recently acquired Mira, a tech startup specializing in augmented reality hardware. The news first came from Mira CEO's private Instagram account and before Apple officially confirmed its acquisition of the company...
 New move from Apple: It buys an AR headset startup
READING NOW New move from Apple: It buys an AR headset startup
Apple recently acquired Mira, a tech startup specializing in augmented reality hardware. The news first appeared on Mira CEO’s private Instagram account and before Apple officially confirmed its acquisition of the company.

We do not discuss our purpose or plans

“Apple buys small technology companies from time to time, and we generally don’t discuss our purpose or plans,” Apple said in a statement. it was said.

Mira is based in Los Angeles and has several contracts with the US military. It’s unclear whether Mira will continue its military contracts after Apple’s acquisition. But given how the company operates, it’s unlikely that this business will continue. Mira has also made an AR headset used for an augmented reality Mario Kart ride in a theme park.

This acquisition comes just one day after Apple announced Vision Pro, the company’s new mixed reality headset offering augmented and virtual reality, at its WWDC 2023 keynote.

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