Despite growing problems with the recently passed Digital Market Law in Europe, Apple manages to keep its app store business healthy and always growing. A recent study by Analysis Group talks about how much the App Store gives developers. The shared figures are more than the income of most companies.App Store is printing money
According to Analysis Group, Apple’s entire App Store ecosystem created $1.1 trillion in value in 2022 alone. With these figures, Apple emphasizes that the app store is an “incredible area of opportunity” for developers around the world. According to the firm, more than 90 percent of sales go to developers alone, with no commissions paid.It is stated that 910 billion dollars of 1.1 trillion revenue in 2022 comes from physical product and service sales, 109 billion dollars from in-app advertisements and 104 billion dollars from digital products and services. Apple states that in 2022, sales increased by 29% compared to the previous year. The company says this growth rate is a positive indicator for “an emerging market full of dynamism, innovation and competition.”
Store continues to grow
In the US, sales have increased by 80% since 2019, while in Europe there has been an average increase of 116% in sales. Analysis’s study also highlights the most popular (and growing) app categories, with a “significant” increase for tourism sales (84%) and ride-hailing apps (45%). It is stated that there are exponential growths in delivery, food and grocery sales.According to the research, enterprise applications will be one of the fastest growing digital product and service categories in 2022, while entertainment applications have the highest growth in digital products.
As the App Store turns fifteen, Apple says iOS developers made more than $320 billion from 2008 to 2022. iOS users downloaded more than 370 billion apps in the same time period, and the app store now has nearly 1.8 million apps.
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