German luxury car manufacturer Porsche made a remarkable statement today. The company announced that it has renewed the logo used on the vehicles. The new logo, which will be seen on the vehicles to be sold as of autumn, is not much different from the old one. In fact, there is almost no difference between the new logo and the old one.
Founded in the 1930s, Porsche made logo changes in 1952, 1954, 1963, 1973, 1994 and 2008. However, the company has updated the logo with very minor touches, as it has done in the past now. This has become a tradition for the company and this tradition does not seem to change even after hundreds of years. So how does Porsche’s new logo look and how will it be distinguished from the old logo? Let’s take a look at the new logo and the differences with the old logo.
Introducing Porsche’s new logo
You may not have noticed any difference the first time you see the logo above. You are right too. Let’s take a closer look at the current logo.
Porsche adopted a design with an embossed texture in its old logo. There is no such thing in the new logo. Instead, honeycomb texture was added to the red colored areas. The rest of the logo was made smooth with metal brushing. Here are the changes in the design only. There are no other changes.
You can view all the logos Porsche has used so far below.
Porsche does not leave consumer preferences behind, as it produces luxury cars. Let’s say you bought a Porsche in 2024, but you want to use one of the past logos, not the brand’s new logo. In such a case, you can order one of the old logos for your vehicle through Porsche Classic.
So why is this logo change made now?
There’s something special about Porsche making the logo change now. The company’s first car, the “356 “No.1” Roadster, was released on June 8, 1948. The company will hold a special event in honor of its 75th anniversary. The logo was also announced a few days before this special event.
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