Apple has continued to sell the iPod since it was released on October 23, 2001. While the iPod has undergone many changes over the past 20 years, the color of its headphones has always remained the same. Besides; Although colorful iPhones, Apple Watches and Macs are produced.
EarPod, Lightning EarPod, AirPods, AirPods Pro… As the models varied, there was only one thing that remained the same: the color white. Of course, this was not because it was difficult to design a product in a different color. There were other reasons.
Apple stands out from other brands by trying to produce unique designs.
Design has always played a very important role at Apple. No one would be able to tell that you have an Apple branded headset just from the look of your black headset, right? That’s what Apple took action for.
The company has remained consistent in selling unique products that people can immediately recognize. Just like MacBooks put their shiny logo right in the middle. Thus, the brand of the computer would be recognizable from a very long distance, and in time, the unique image of the brand would be engraved in the memories.
It had to be understood that the iPods in the pockets were Apple brand.
When Apple introduced the iPod in 2001, the company was faced with a question mark: how would people on the street know if someone was using an iPod?
The solution to this problem was found in the headset. When using the invisible iPod in the pocket, the headphones would come to the fore and show that it was an Apple brand.
They wanted to be different from other headphones on the market.
The earphones were too small to put a clearly visible Apple logo on them. So the company started looking for other ways to make them easily recognizable.
20 years ago, most headphones were black. That’s why Apple decided to design the iPod and the earphones the opposite, in white. Thus, whatever happens in the future, the initial decision to switch from black to white was a revolutionary design by Apple and still retains its signature color.
AirPods Max has different color options.
AirPods Max, which has an on-ear design released by Apple in 2020, offers various color options unlike other headphones. Its design continues to distinguish itself from other on-ear headphones.
Sources: Macworld, Business Insider
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