TikTok is getting a search widget for iPhone users. This feature, which will work similar to Google’s search bar, will make it possible to search directly on TikTok. This move seems to anger the social media giant’s race with Google.
TikTok gains search widget support on iPhone
TikTok gains search widget feature for iPhone users. This support, which offers a widget similar to Google Search, draws attention to TikTok’s search feature. It will allow iPhone users to directly access the search screen without opening the app and navigating the menus.
https://twitter.com/CarrieRosePR/status/1655662429475315712
Earlier this year, TikTok released an ad with the tagline “Search with TikTok”, showing its desire to become a search engine. With the introduction of search support for iOS, the platform takes a competitive approach to Google’s search widget.
The new feature offered by the social media giant shows that TikTok wants to be more than just an entertainment platform. According to Prabhakar Raghavan, Senior Vice President of Google, TikTok has become an integral part of young people’s daily lives.
A study conducted by Google showed that 40 percent of 18- to 24-year-old users in the US use TikTok for lunch instead of Google. In addition, TikTok has become a news source for many users.
Although TikTok’s desire to be a search engine arouses curiosity, how it will survive in this market has been a matter of debate. A report published last year showed that TikTok’s search feature suggested 20 percent false information.
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