CIRP has released a report showing how long Apple users use their iPhone before switching to new iPhones. According to the published report, it is also stated that there has been a decrease in iPhone demand in recent years.Increase in 2022 due to COVID
In the shared table, the data for March between 2019 and 2023 are clearly seen.
From 2019 to 2021, it’s clear that Apple customers are using their phones longer, with 34% of iPhones 3 years old or older. Interestingly, this trend is offset by 2022, while the latest data from March shows that most Apple users have used their phones for 2-3 years. The biggest reason for the iPhone upgrade increase, which is 1-2 years old in 2022, is thought to be the interruption of travel and entertainment expenses caused by COVID.How the changes in the tendency to use iPhones for a longer period of time will take shape will be observed in the coming months.
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