Amazon, one of the largest e-commerce platforms in the world, has announced a new system that will increase internet shopping. This system, called Amazon Anywhere, allows you to purchase products while in an application. With Amazon Anywhere, it will be possible to shop without being directed anywhere while playing a game or hanging out in another application.
Maybe we have readers who remember; We mentioned that Amazon recently cooperated with Pinterest and that within the scope of this cooperation, shopping can be done while in the application. Here Amazon Anywhere serves exactly the same purpose. Amazon Anywhere, which is currently only available in a game called Peridot, may appear in all mobile applications in the future.
Amazon Anywhere promotional video
As you can see in the promotional video above, Amazon Anywhere brings a new perspective to online shopping. The service in question can seriously increase the shopping spree. For example, you are playing PUBG Mobile. While you are wandering among the character costumes in the game, you come across real PUBG products and you have the opportunity to buy them with one click. Undoubtedly, this will significantly increase your chances of purchasing the product.
Simply connect your Amazon account to the app.
Amazon users do not spend much time shopping after defining a credit card and address information to their Amazon account. Amazon Anywhere will make this situation even more advantageous. So much so that a user who connects his account on Amazon to Peridot will be able to shop without leaving the Peridot application. The user, who has selected the product and completed the purchase, will also be able to have information about the status of his order by using Amazon at the next stage.
Although Amazon Anywhere is available for an application for now, its scope will obviously expand. Until now, we were only seeing product ads in mobile applications. However, as of now, we will be able to make in-app purchases. This is a clear indication of where the e-commerce and digital advertising industry has begun to evolve.
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