SEGA’s acquisition of Angry Birds creator Rovio Entertainment has been on the agenda for a while. The parties have now completed the final stages regarding the aforementioned purchasing process. Rovio Entertainment transfers all its assets to SEGA, the game developer of years, together with the Angry Birds game, which it owns the rights to. Here are the details about this big purchase…
SEGA will now own Angry Birds!
Rovio became particularly famous in the late 2000s and early 2010s. Perhaps the biggest success here was thanks to the Angry Birds game, which swept the world for a while. However, Rovio could not maintain its fame. The company ran into financial difficulties and was put up for sale. SEGA, on the other hand, must have seen potential in Rovio and decided to buy the company.
angry Birds
With this acquisition, SEGA plans to strengthen its mobile gaming platform. With the incorporation of Rovio into SEGA, SEGA plans to produce content for mobile platforms as well. Of course, the company that bought the Angry Birds game together with Rovio can continue its life with Angry Birds, which already exists. No statement has been made about this so far.
This purchase, amounting to 706 million euros, was made through the auction method. The next biggest offer from SEGA (the offer has not been announced but is estimated to be around 650 million euros) belongs to Israel-based Playtika. A brand that produces games for mobile platforms in Playtika.
SEGA, which has prepared content for Nintendo products for a while, already hosts many game studios and companies. It made its last known major purchase in 2016. At the time, Endless Space acquired Amplitude Studios, which produced games such as Endless Legend and Dungeon of the Endless. Having not shut down the game studio or changed its name, SEGA continued to run Amplitude Studios under its own auspices.
In addition to Amplitude Studios, SEGA’s portfolio includes game studios and companies that are developers of popular games such as Football Manager and Rome Total War. In short, we are faced with a company that has the potential to become the monopoly of the gaming industry.
So what do you think? We are waiting your comments…
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