Twitter character limit increased to 10,000
Twitter had increased the character limit from 280 to 4000 in February when I passed for the Blue subscriber. After a few weeks, the character secret has been increased to ten thousand, while additional text formatting features have been added. So these changes appear to be designed to help Twitter compete with newsletter platforms like Substack.
But Twitter’s legacy as a short-form blogging platform isn’t something that can be easily left behind. While some creators have expressed interest in the new long-form features, many casual Twitter users are uninterested and reluctant to read long tweets. Data reported by The Information also shows that Twitter Blue is struggling to attract subscribers; The service’s global subscriber count is estimated at around 290,000: just 0.1 percent of the nearly 250 million daily active users Twitter reported last year.