After investing tens of billions of dollars in OpenAI, Microsoft added the GPT-4 model to Bing that powers ChatGPT. The obvious winner of this artificial intelligence race is Microsoft Bing, while Google is preparing for the artificial intelligence war. In an interview with The Wall Street Journal, CEO Sundar Pichai explained how artificial intelligence will work at Google.Google will have artificial intelligence chat
“Will people be able to ask Google questions and interact with LLMs (large language models) in the context of search? Absolutely,” Sundar Pichai said in a statement. Google has already said it will integrate LLMs into search, but for the first time, the company has announced plans for chat features as well. Pichai states that he sees the AI chat not as a threat but as a new way for the search industry to grow, and that this is a great opportunity.
Google aims to expand the collaboration between its existing divisions such as Google Brain and DeepMind. In this way, it is believed that a synergy will occur. It is unclear how and when Google, which wants to scale up, will integrate artificial intelligence into its search engine. Yes, Bard’s AI is already being tested, but it’s being tested on his cat’s site, which has nothing to do with Google search.Microsoft is ahead
On the other hand, Microsoft seems pretty sure of what it wants to do since February. Bing Chat artificial intelligence has been successfully integrated into the Bing search engine. Normal web searches can be quickly converted into an artificial intelligence query. You can even request an image of the sentence you wrote in the Chat section of Bing. This feature is made possible by the text-to-image artificial intelligence model DALL-E, which was added to Bing some time ago.
Despite this, Google dominates 93 percent of the search industry. Therefore, while Microsoft has the luxury of making mistakes, Google has no chance to make mistakes because it has a lot to lose. As you may remember, after ChatGPT was released at the end of last year, Google saw this artificial intelligence as an existential threat to its main business and declared it a red code. Since then, the big move expected from Google has not come.
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