Google will no longer sell the Glass AR smart glasses to companies from March 15, and will only support the device until September 15 this year. After this date, although the glasses will continue to work, no software support will be offered. The future of the apps inside the device is also completely uncertain. The enterprise version of the almost forgotten Google Glass was priced at $999.“Thank you for over a decade of innovation and partnership,” Google said in a statement on its Glass Enterprise website. When Google Glass was first released, it attracted great attention and excited the possibilities. However, due to the gap between what was promised and what was delivered, Glass never fully captured the market.
Goodbye Google Glass
Google Glass was launched ten years ago with a $1,500 price tag and tons of problems, and it didn’t appeal to the end user. Google then decided to move away from the consumer version of Google Glass to focus on bringing the technology to the enterprise space. The result was the Glass Enterprise edition, and the company marketed it as a hands-free computer that employees can plug into while at work.In 2019, Google also updated its product with Glass Enterprise Edition 2.0, which offers a more powerful processor, a better camera and longer battery life. However, it is obvious that customer interest has not been caught on the corporate side, let alone the end consumer. Despite the discontinuation of Glass Enterprise, Google told PCMag that it remains “deeply committed” to augmented reality products and will continue to look for ways to add innovative AR experiences to its product portfolio.
Google started testing the next-generation augmented reality glasses it introduced during its I/O developer conference last year. It is not entirely clear whether these glasses will be released, but Google does not intend to completely move away from the augmented reality market. So it’s possible that Google will revive the Glass line in the future.
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