Google recently offered several reasons to switch to Pixel phones with a new ad. It is also clear that this message was made against the LG front. The eight-minute ad continues, saying “when the manufacturer of your old phone stopped making phones”. It seems that this part is aimed at LG, which has withdrawn from the market because it has not been able to make a profit for five years.
Google listed 113 reasons to switch to Pixel with the ad. Among the features mentioned at this point is the Pixel’s seamless integration with Google apps. Apart from this, some special useful features are also included.
Google downplayed companies like LG in advertising
Throughout the ad, Google has listed a number of key features such as search display, locked folder within Photos, and Lens integration. At certain points, the company references LG-like rivals again. In this context, he states that the company that makes Pixel is not known for producing similar things like washing machines, but for organizing the web and mapping the world.
When we come to the end of the ad, the company is talking about the Android 12 operating system. At this point, it is about Pixel 5a. Because the device was among the best Android phones set to get the latest version of Android.
What do you guys think about Google’s advertising strategy against companies like LG? Don’t forget to mention your ideas in the comments section!
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