Facebook, which has not ceased to be the subject of discussion in recent years, is now fighting with Apple. But this time he is not alone. In a lawsuit filed against Google in December 2020, it was alleged that the company had rigged auctions by colluding in the markets.
The main subject of the lawsuit focused on the cooperation between Google and Facebook in online advertising. But a new piece of information has caused a stir. Allegedly, Google and Facebook acted together and tried to pierce the privacy provided by Apple to its users.
Google and Facebook tried to circumvent Safari’s privacy tools:
In recent years, Apple has added various protection measures to its products to offer privacy to its users. One of these was Intelligent Tracking Protection 2.0, which was added to Safari and required permission to track users’ activities. In addition, with the “App Tracking Transparency”, which Apple released last summer, users can prevent their activities from being tracked by applications.
Of course, such user privacy-enhancing measures were also bad news for companies like Facebook that make money from advertising. According to the information obtained, Google and Facebook were working together to try to bypass the privacy of cookie-blocked web browsers on Apple devices and offer personalized ads. Google said, “We’ve been pretty transparent in our support of privacy rules around the world. Although he defends himself by saying, “The fact that his name is mentioned with Facebook, which has recently become notorious about user privacy, does not bode well for the company.
It is not yet known what kind of sanctions will be applied to Facebok and technology giant Google, whose reputation has gone down after this information.
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