Under the management of Elon Musk, Twitter is preparing to change its advertising policy. Twitter CEO Elon Musk said that they will reduce the number of ads on the platform. It also announced that they are working on a subscription model that allows users to completely disable ads.
The era of “zero advertising” begins on Twitter
Musk’s latest move is a continuation of the company’s efforts to diversify its revenue streams since it acquired Twitter in October. Many brands that advertise on the social media platform have withdrawn their advertising spending, saying they are concerned about the company’s moderation policies. This situation caused Twitter to face financial difficulties.
Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks.
— Elon Musk (@elonmusk) January 21, 2023
It is currently not possible to completely remove ads on the platform. Only with the company’s new subscription service Twitter Blue can you reduce the number of ads and see more personalized ads. However, according to Musk’s statement, users will get rid of this problem with the renewed subscription.
In his latest tweet, Musk said, “Ads are too frequent and too big on Twitter. Steps are being taken to address both in the coming weeks.” The Blue subscription is expected to bring significant revenue to the platform by offering additional features such as reverting shared tweets and accessing exclusive content. However, the new price of the service has not been announced yet.
According to some sources, the company wants to move away from advertising as its primary source of income. Twitter’s move began when it recently lifted the ban on political advertising and laid off engineers working in advertising. Musk has stated that he wants to prevent the platform from becoming a “free hell”.
Twitter’s new subscription model and the reduction in advertisements may provide users with a more enjoyable experience, while also easing the company’s financial woes. We’ll see how successful these changes will be in generating revenue and improving the user experience on the platform.
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