Starbucks today opened its Blockchain-based loyalty program and NFT community Starbucks Odyssey to beta users. Shortly after the announcement, the altcoin he worked with for his project started to rise.
This altcoin stays in the green as the Starbucks collaboration is now officially launched
The world’s largest chain of coffee shops officially launched the Odyssey program, which it introduced in September. Odyssey is a loyalty platform that provides digital trading cards in NFT format. The platform, which was offered to users registered in the beta stage, received great attention from the community. This program is actually an extension of Starbucks’ existing loyalty program, Starbucks Rewards. Still, Blockchain developer Polygon (MATIC), which he worked with for Web3, is welcoming its new buyers after the news. The Ethereum scaling solution has moved around 2% independent of the market after holding steady throughout the day.
Starbucks announced earlier this year that it would make moves in the Web3 and Blockchain space. The coffee chain giant said it will work for its customers to earn more diverse rewards, beyond benefits such as free drinks. Now Odyssey is introducing a new platform where customers can engage in interactive events called “Journeys” which, when completed, allow members to earn NFTs.
To summarize, now members who reach 500 points on the platform will be able to aspire to Polygon-based coffee-themed NFTs. Stamps accumulated alongside NFTs open the door to several special experiences. Here, members can earn NFTs of various rarities by collecting Stamps. As you earn more points and NFTs, you can begin to access real-world experiences such as special events held at Starbucks Reserve Roasteries or even a trip to the Starbucks Hacienda Alsacia coffee farm in Costa Rica.
Starbucks wasn’t the only partnership
Ryan Wyatt, CEO of Polygon Studios, also announced the start of a partnership with Warner Music Group today. As Kriptokoin.com, we have included the details of the partnership that emerged on December 5 in this article. Now, Polygon and Warner Music Group are preparing a joint publishing and collections platform. According to Ryan Wyatt, CEO of Polygon Studios, the project has been named LGND Music. On this platform, world-famous artists’ own digital products are published.
https://twitter.com/Fwiz/status/1601054549929644033
Altcoin suffers price crunch despite high-profile partnerships
Polygon has signed a number of high-profile partnerships into 2022. So far, Behance has announced partnerships with Disney, Coca-Cola, Nike, and even tech giant Meta. However, it is racing for year-end gains after a series of issues that have plagued the ecosystem since the beginning of 2022. On November 5, on-chain analysis before the FTX bankruptcy revealed that MATIC’s Network Profit/Loss metric had reached 283.61 million. This shows that investors are selling at a substantial profit. MATIC was trading at $1.12 during the same period. Now, as it struggles to stay under $1, the good news is that it has managed to become a permanent name in the top 10.
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