The survey commissioned by Kaspersky shows that gaming influencers are most willing to spend the most money on performance optimization, with 41 percent investing “very high” for it. More than half (53 percent) of influencers agree that gaming results depend on it and say they invest the most in computer components (76 percent) and peripheral accessories like a mouse or keyboard (61 percent), and attribute peak performance to them.
According to Fortune Business Insights research, the global gaming hardware market is expected to be $3.46 billion in 2022 and reach $5.23 billion by 2027. Allied Market Research estimates the global gaming accessories market to be worth US$6.1 billion in 2021 and is expected to reach US$14.4 billion by 2030.
Kaspersky research confirms that leading influencers see system performance as the key to winning. 53 percent of respondents agree that equipment that will help them succeed is worth investing in. Influencers invest more PC power (47 percent), a headset (44 percent), or keyboard (44 percent) for higher performance.
This view differs from the general gaming community data, which states that PC performance (49 percent), gameplay practice (41 percent), internet bandwidth or ping (40 percent) are the most important ways to increase success.
Marina Titova, Vice President of Marketing for Consumer Products at Kaspersky, said: “According to the data from the survey, 91 percent of all gamers agree that performance is an important factor for them. And our research reveals that the final result in games depends on multiple factors besides computing power. Therefore, players are ready to seize every opportunity to be the best at what they do.”
You can access the full report at this link.
38870
