Netflix, the world’s most popular movie and TV series platform, lost a record number of subscribers this year, showing that it was not having a good year. For this reason, the company used different ways to increase the experience of users. For example, recent information showed that live sports broadcasts could come to the platform.
Now it turns out that Netflix has made another move. According to the Wall Street Journal, the company will now include more users in the ‘Netflix Preview Club’, which we can translate as ‘Netflix Preview Club’. So what does this mean? Let’s see.
Thousands of users will now be able to watch Netflix movies and series before they are released
According to the news, Netflix will increase the number of members of the club, which is normally around 2000, by 400% to tens of thousands. Users who are included in the group, which is stated to have existed since May 2021, will be able to watch TV series and movies earlier than their normal release date in order to provide feedback to the platform. Netflix is scheduled to launch the new app by 2023.
Users entering the club will be able to monitor content early and provide feedback through surveys. In this way, the platform will be able to make changes in series and movies in line with the wishes of the subscribers.
As an example, we can give an example of the 2021 movie Don’t Look Up, starring Leonardo DiCaprio and Jennifer Lawrence. Netflix made the production more ‘funny’ after feedback from previous viewers showing that the movie was too serious. Don’t Look Up was the company’s second most watched movie, and was even nominated for an Oscar.
There is no information yet about who can join this club and from which countries subscribers will be selected. However, according to Reddit users who claim to be included in the program, only subscribers who receive an invitation can enter the Preview Club. In addition, it is reported that the users signed a confidentiality agreement at the entrance. We can say that we will see the details on the subject as the date approaches. In addition, it should be noted that Netflix allows its employees to watch content earlier.
The giant platform, which has lost its subscribers, wants to stop the difficult process it is going through by improving its content with this move. We’ll see if such a move will work out later. Let’s add that the platform currently has 223 million subscribers worldwide.
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