Coca-Cola has partnered with CryptoCom to release a 10,000-piece 2022 FIFA World Cup NFT collection.
In the middle of this year, FIFA and Algorand announced a blockchain collaboration. Various collaborations and partnerships continue to increase for the World Cup. FIFA announced in early September that it will release an NFT collection of memorable episodes from the tournament. An earlier step for FIFA, which has increased NFT connectivity, has also come by Budweiser. Coca-Cola became the new name that made its mark among the collection producers.
Coca-Cola Releases 2022 FIFA World Cup NFT Collection
Coca-Cola is releasing a World Cup NFT collection based on heatmaps from matches in the tournament.
NFTs are being developed by digital artist GMUNK, who previously worked with Nike, DoorDash and musician Grimes. 10,000 NFTs, which will be hosted on Crypto.com’s NFT platform, were created by monitoring the in-game movements of players during FIFA World Cup matches. These items are available to fans who sign up for the Crypto.com NFT platform account.
Thanks to such collections and projects, the fan base is changing and football fans around the world are getting into the game in new and exciting ways.
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