US-based technology giant Apple introduced the iPhone 14 family at an event in September 2022. Within the scope of the launch, we had the opportunity to meet the models named iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max.
Apple used the song “Biggest” by Idris Elba to promote the iPhone 14. This choice was not made randomly. It was a reference to the company’s large-screen standard model, the iPhone 14 Plus. So far everything was normal. However, some consumers began to criticize Apple for this song. Because the words “Biggest, biggest, biggest, biggest, biggest, it’s the biggest bounce of the summer” in the song were misunderstood by ‘some’ users.
It was claimed that Apple made racism over the lyrics!
*Image from Apple’s iPhone 14 launch.
Consumers claimed that the way the word “biggest” was pronounced in the song was different from what it should have been. Consumers, who argued that a different situation emerged when the melody was included in this, claimed that Apple was racist to black people. Although Apple was not involved in the discussions, it quietly made an important change.
Apple removed the lyrics of the song from everywhere
The technology giant went to the way of editing in the videos so that the matter could not go any further. With the work done, the lyrics of the song are no longer included in the videos. Instead, there is instrumental music added to the background.
You can watch Apple’s commercial after editing below.
You can listen to the original version of the song that caused the racism controversy right below
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