Elon Musk has also made a name for himself with the decisions he has taken at companies such as SpaceX and Tesla. While his decisions on Twitter seem to be more pointed, it’s not his first sharp stance at their company.
Turning the app into a super app may lie behind these harsh Twitter decisions. Let’s examine the term super app and what Elon actually wants to do.
Super app is not a new concept.
These super applications are applications that contain most technological services that you can think of. They are quite popular, especially in Asia.
WeChat, one of the most popular super apps, has 1.24 billion users. Thanks to WeChat, users can pay their bills, transfer money, play games, order food and even file for divorce through a single platform.
People living in other continents other than Asia are not very familiar with the concept of super app. If we go through the example of the USA; DoorDash is used for ordering food, Uber is used for driving, Amazon is used for shopping, PayPal is used for money transfer, and these apps are downloaded separately.
This situation is not different in our country. We install ordering applications to order food, banking applications to transfer money, and taxi applications to call a taxi.
Elon Musk talked about the all-inclusive “X” app.
Elon Musk, in his tweet months ago, said that he would create an application that includes everything, and mentioned that buying Twitter could speed up the realization of this wish.
In the statements that followed this tweet, he said that it would be a great success to bring Twitter closer to the example of WeChat, and that Twitter could take the establishment of the everything application 3 to 5 years ahead.
Could Twitter easily become a super app?
If the decision is made to turn Twitter into a super app, we can say that this path will not be an easy one. First of all, Twitter has less than half a million users and monthly active users; It has quite a few competitors compared to TikTok, Facebook and Instagram. The platform needs to attract more users first.
Its rivals, Instagram and Facebook, already have shopping and gaming features. This means that Twitter needs to catch up with its competitors in these areas. Adding a new feature to applications is not as easy as it seems. Even the simple test process can take months.
Banking regulations in the USA are more stringent on security issues, especially data privacy. This can make it difficult for Twitter to create a payment method.
The most important thing is to convince existing users of these changes. To give the simplest example, Instagram’s “Reels” feature is still being discussed by users even though it has been months since it was added. When we combine all of these parts, as we said at the beginning, Twitter’s job will not be easy.
The x.com domain is already ready…
Musk used the x.com domain before renaming his online payment service to PayPal. He bought back the x.com domain, which he did not have until 2017, from PayPal on July 5, 2017, citing emotional reasons. If Elon Musk creates his super app and names it X, the x.com domain is already ready.
So what do you guys think about the super app? Would you like to have all the features in one app?
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