GameStop has partnered with metaverse coin Immutable X (IMX) for its NFT marketplace. The company first launched its market this year with support for IMX’s rival network, Loopring (LRC). This new support for ImmutableX will give customers access to the best Web3 games and millions of NFTs.
GameStop signs metaverse coin IMX
The famous company seems to be trying to expand its NFT marketplace. GameStop launched the NFT market on ImmutableX. Thus, it provided an additional branch of network access to the collections. According to a press release on Monday, GameStop has added support for ImmutableX in the NFT market. The expansion is expected to reach tens of millions of customers. Users will get access to major Web3 games such as Gods Unchained, Guild of Guardians and Illuvium.
ImmutableX uses Layer 2 technology on Ethereum. It offers carbon neutral NFT mining without gas fees. Robbie Ferguson, president and co-founder of ImmutableX, made a statement on the integration. He said this development is “an important step forward” as “Immutable brings billions of users to Web3 games”. He added that the integration will “provide access to millions of additional NFTs.”
IMX and GameStop announced a $100 million grant
As we reported on Kriptokoin.com, GameStop and ImmutableX announced a partnership earlier this year that includes a $100 million grant fund to encourage the production of new games. It also provides integration between ImmutableX and GameStop wallet and activations provided for Immutable Games Studio.
GameStop launches NFT marketplace with Loopring
GameStop launched the NFT marketplace in July with support for Loopring, another Ethereum project prominent in the layer 2 space. GameStop has a collection of 818 Looprings in its market. Currently, there are only 17 ImmutableX collections available. However, ImmutableX provides access to NFTs directly integrated with games as opposed to standalone collections. GameStop now lists 102,100 NFTs in total, which is almost double the number of assets it listed at the time of its July launch.
Gamestop had attracted attention as a result of a move on Reddit in January 2021. It gained momentum as retail traders weighed in on GameStop shares on the r/wallstreetbets subreddit. It made worldwide headlines in January for the Reddit-led short squeeze. GameStop’s GME share has risen 14 percent over the past five days. However, this rally appears to be due to a steady increase rather than NFT marketplace news.
So, what about the coins of the projects that GameStop announced cooperation? Currently, IMX is changing hands at $0.58, down 0.9 percent. On the other hand, LRC is trading at $0.27, up 0.2 percent.
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