According to the news of The Information, the market share of Samsung phones powered by Google’s Android software is gradually decreasing against Apple iPhones. At the same time, regulators opposed to monopoly in the United States took Google’s search agreement with Apple to scrutinize. The default search engine in Safari, the internet browser of iPhones, may no longer be Google.Google: Samsung struggles to compete with Apple
Undoubtedly, these developments will affect Google’s mobile advertising business. Google thinks it will overcome this problem by doubling its investment in its own hardware and software. Google does not plan to reduce its support for Samsung, but believes that the Android smartphone maker, which once dominated the market, is struggling to compete with Apple and that the best way to protect the platform is to produce more Google hardware.
Google currently uses the Pixel brand for its phones, watches and headphones. The company tried to solve the decrease in advertising revenues by cutting the budget. It was stated that the budget cuts were applied for projects outside the company’s priority areas, including reducing work on Google Assistant support for third-party products, including cars.
Google will increase sales by keeping the price affordable
The report states that Pixel phone sales were around 4.5 million last year, with Apple selling 230 million iPhones. Google hopes to close the gap by selling the latest models at a lower price than Apple.
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