Mark Zuckerberg, owner of WhatsApp, the world’s most popular instant messaging application, has done a remarkable job. Zuckerberg and his team, which started an advertising campaign in the US state of Pennsylvania, targeted Apple’s messaging service called iMessage in this advertisement about WhatsApp.
As a matter of fact, it is not surprising that companies refer to each other. However, the advertising campaign for WhatsApp is a bit strange. Because the poster placed at the entrance of Pennsylvania Train Station, refers to the security of WhatsApp. The fact that the services he owns with Mark Zuckerberg have come to the center of discussions hundreds of times due to confidentiality makes you think that this advertising work is ironic…
The advertising poster for WhatsApp looks like this:
The advertisement banner, which uses the phrase “Private Bubble”, that is, “Secret Bubble”, mentions that WhatsApp encrypts personal messages end-to-end. According to the poster, the messages are always confidential. Here is Mark Zuckerberg, who shared this poster on his official Instagram account, used the following statements:
“WhatsApp is much more private and secure than iMessage, with end-to-end encryption that works on both iPhones and Android, including group chats. With WhatsApp, you can also set all new chats to disappear at the touch of a button. And last year, end-to-end We also offered encrypted backups. Everything iMessage still doesn’t have.”
Apple isn’t quite there!
The fact that iPhone users use the iMessage service among themselves seems to be enough for Apple. Because the company is very clear about this and does not want to adopt Apple’s internet-based messaging service RCS. Even in the past, there has been a remarkable development in this regard. Apple CEO Tim Cook responded to an RCS question and said, “Get your mom an iPhone then!” He made a strange appearance.
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