Until a few years ago, Barcelona was notable for not having a sponsor logo on its jersey. Barcelona started to have the logo on its jersey with a chest sponsorship agreement for which they paid a fee to Unicef, and later signed sponsorship agreements – this time with money to be paid to it.
Agreeing with Spotify for both the Camp Nou Stadium and the chest sponsorship, Barcelona will use Drake’s logo on its jersey instead of the Spotify logo in the El Clasico derby match they will play with Real Madrid.
Special celebration for Drake’s success
In the agreements made for the chest sponsorship of the jerseys, what will be written on the chest of the jerseys is left to the sponsors, provided that it remains within a certain frame. As the first artist to reach 50 billion streams on the platform, Spotify will carry Drake’s OVO owl logo to Barcelona jerseys. Previously, Spotify carried some artists’ ads to billboards in the stadium, but Drake was the first name they brought directly to the jersey.
On the other hand, it would be an exaggeration to say that a football team and an artist met on a common ground for the first time. In the past, Bohemians FC and Ajax have produced Bob Marley jerseys. Ed Sheeran’s signature is on the forms of Ipswich Town, which struggles in England’s lower leagues. West Ham United and Iron Maiden, PSG and the Rolling Stones also collaborated on some collections. In the USA, Seattle Sounders FC designed a special jersey for Jimi Hendrix, a Seattle-based legend.
Although it may seem a bit strange that an artist named Drake (Dragon) has an owl as their logo, in fact, Drake uses OVO as a brand. The famous artist, who showed that he was a Barcelona fan before by sharing photos with his jersey, will thus have the chance to make a partnership with his team.
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