Driving a TIR and being a long distance driver is not an easy thing at all. As a result, a huge vehicle gets in and thousands of kilometers are made. Moreover, the tons of cargo behind the vehicles makes the control of the vehicle an extraordinarily difficult point. In addition, according to many truckers, it is not possible to provide both fuel efficiency and driving comfort at the same time, no matter what. Considering that the employer will always prioritize low costs; We can say that things can get more difficult for truckers.
Volvo, which produces the most robust cars in the world according to many, claims the opposite. So much so that the company claims that it provides both fuel savings and driving comfort with a technology it calls “I-Save”. However, these are not the subject of this article. We’re going to tell you about a fun commercial where Volvo introduced I-Save technology.
Two cases that were seen as impossible became the subject of a love affair!
In the commercial where Volvo uses their truck called FH, the “love” of two trucks is told. The TIRs, who go on a long journey together, fall in love with each other in the process and their adventures begin. The words “fun” and “efficiency” used on the license plates of the trucks actually describe the love of two impossibles. The ad provides entertaining moments to the viewers.
Agneta Malmcrona, Marketing Communications Manager of Volvo Trucks, made statements about the advertisement they prepared. “Isn’t a little love what the world needs right now?” Malmcrona states that they have tried to be fun in everything they have undertaken so far, and that such a commercial has emerged at the end of the job…
Here is the commercial film prepared by Volvo!
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