A survey called ‘Taking Stock With Teens’, which is organized biennially by Piper Sandler, has been published in America. A wide variety of questions were asked in the survey of 10,000 U.S. teenagers. The most widely used and loved social media platforms among young people have been announced.
According to the survey, young people prefer Instagram more than all other social media platforms and Facebook the least.
Instagram Is More Widely Used, But Snapchat Is More Popular
According to the survey, it was revealed that the most common application used by young people is Instagram with 81%. It was determined that the other most preferred applications were Snapchat with 77% and TikTok with 73%. Only 27% of the youth surveyed use Facebook. Facebook bought Instagram for $1 billion in 2012. At the time, this was considered a move by Facebook to prevent competition. Today’s research shows that Facebook made the right move, regardless of the reason. Today, Facebook has become a platform that appeals more to middle-aged people.
Of course, the fact that an application is used a lot does not mean that it is the most liked. The survey revealed that Snapchat was the most liked app with 35%, and Facebook the least liked app with 2%. Other favorite applications of the respondents were TikTok with 30% and Instagram with 22%. No matter how popular Instagram is today, it seems that it will share a similar fate with Facebook day by day. It gets a lot of reaction with its imitation of the features of other applications and its negative effects on young people. Although it is the most widely used at the moment, the fact that it is not the most popular application can be considered as an indication that its popularity is gradually decreasing.
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