American-based cryptocurrency exchange Coinbase will work with Broadridge Financial to increase its liquidity.
Coinbase will use Broadridge’s NYFIX order routing network.
Liquidity Move from Coinbase
U.S.-based Sam Bankman-Fried’s Coinbase will work with fintech firm Broadrige Solutions to improve investor buy-side liquidity, according to a press release.
Broadridge will work with the NYFIX order routing network to seek liquidity from multiple locations for Coinbase. Broadrige has become a newcomer to traditional finance companies entering the cryptocurrency market this year.
Traditional finance companies have been very interested in the world of cryptocurrencies and blockchain this year. In this sense, companies serving in the field of large traditional finance expanded their operations in the field of digital assets as well.
Investment firm KKR announced earlier this week that it has put some of its funds into the Avalanche blockchain. Asset manager BlackRock, on the other hand, announced that it will offer Bitcoin (BTC) services to its institutional customers after partnering with Coinbase last August.
The deal will help bring crypto trading to the institutional market, according to Ray Tierney, president of Broadridge Trading and Connectivity Solutions, who was last on this list.