Apple, one of the largest technology companies in the world; It managed to create a huge ecosystem with iOS, iPadOS, macOS and watchOS. One of the biggest features of this ecosystem, which broke sales records, is seen as privacy. However, third-party advertisers state that Apple is competing unfairly in this regard.
iPhone usage is increasing day by day
Apple’s privacy features don’t cut revenue from Apple ads
Third-party advertising firms stated that Apple’s privacy features cut their own revenue, but did not have such an effect on Apple ads. Technology giant Meta had previously accused Apple of unfair competition in this regard. It is also alleged that Apple will develop more ads on its platforms after seriously harming third-party advertisers.
Apple may change its advertising policy
In the past months, it has been stated that the company has made its hiring processes more selective and slowed down, but it seems that the company has accelerated hiring in the marketing department. According to The Financial Times, Apple is hiring 216 people for its marketing and advertising division and is looking to double the strength of the department.
David Steinberg, General Manager of Zeta Global, described Apple’s marketing strategy as spectacular and manipulative. Previously, Apple was raising its voice about the harms and problems of advertising to users. In fact, Tim Cook once said that Apple will not use ads to get more fingers from users, but apparently the company has changed its mind on this issue. Allegedly, Apple will begin to serve ads in applications such as Apple Maps in the future. The company’s annual advertising revenue is expected to reach $6 billion by 2025.
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