Facebook, Instagram and WhatsApp owned by Meta may soon gain different features that will be available only to users who want to pay. As reported by The Verge, Meta is creating a new section called Monetization Experiences that will focus on paid features that the company will roll out for its apps.
While Facebook and Instagram already have a number of paid features catering to creators such as Stars, paid events, and various subscription products, the new chapter on Meta looks set to separate from these initiatives. In addition, Meta has promised not to cut creator earnings until 2023.
It’s unclear what paid features could come out of this new venture, but Meta’s vice president of monetization, John Hegeman, told The Verge that the company is keeping a close eye on its peers in the industry. Twitter, Snapchat, and Telegram have also recently started offering customized features and other in-app benefits for paid subscribers.
Paid features can help Meta find new non-ad revenue sources. The company’s multi-billion-dollar advertising business has been hit hard lately by iOS privacy changes and an economic downturn that also affected its competitors.
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