Today, most of us use the internet for entertainment, and at this point, especially movie and TV series broadcasting platforms provide great success. Today, many platforms such as Disney+, HBO Max, Amazon Prime compete on the path opened by Netflix.
YouTube, which has been the favorite of those who want to watch ‘something’ on the internet for many years, is also trying to get its share from the broadcasting platforms market. The company’s strategy to achieve this is a little different: YouTube aims to be the market itself.
YouTube plans to sell subscriptions to movie and TV series platforms instead of selling movies and TV shows
Although not in our country, in some parts of the world, YouTube offers access to television broadcasts, pay-to-watch content and cloud-based broadcasts of various television channels with the YouTube TV application. This service is different from YouTube Premium, which offers an ad-free, enhanced YouTube experience in our country. The new feature will also look like a slightly more advanced version of YouTube TV.
Google, the owner of YouTube, is already an experienced company in application markets and sales areas. Armed with the company’s knowledge in this area, YouTube aims to develop a marketplace with different streaming platforms. In short, you will find suitable subscriptions in YouTube’s ‘platform’ market.
According to the news of The Wall Street Journal, the service, which will provide access to different platforms from a single point, will be active in the autumn of this year. According to reports, YouTube has been working feverishly for this service for the past 18 months. The company also contacted companies in the entertainment industry in order to find exhibitors.
Of course, in this case, broadcast platforms will have to share some of their earnings with Google. In this case, there is no information on how to share. Of course, the issue of pricing and the content to be shared will be an issue that should be evaluated by both YouTube and the companies that will participate in the channel market.
The basic working principle of the feature is quite simple. It will be possible to access and become a member of broadcast platforms without leaving the platform, through the content published by the channels on YouTube. This means that YouTube is in a way a rival to platforms like Apple TV and Roku.
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