In recent years, Apple, which gave iOS users more choice about cross-app ad tracking activity, faced harsh criticism from the social media giant Facebook. A new report published by The Wall Street Journal revealed that before the tension, the two giant companies were working on a revenue-oriented partnership.
Apple’s request was not fulfilled
As it is known, today, among the income sources of the Cuppertino-based technology giant, there are commission fees received from subscriptions and applications. According to the source, Apple, which requested a subscription package that eliminates ads from Facebook between 2016 and 2018, also planned to receive a commission by showing “upgraded posts” on its platform as an in-app purchase.
Facebook and Instagram apps track your every step
While it was reported in the speeches that Facebook responded negatively to the stated requests, the advertising restrictions from the Apple front caused a big blow to the revenues of the social media giant. While full details are unknown as the conversations took place between 2016 and 2018, Facebook continues to see a significant drop in revenue growth since the new change was introduced.
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