Global coffee company Starbucks is gearing up to unveil its Web3 initiative featuring coffee-themed NFTs.
Announcing its plans to enter the Web3 space in early 2022, Starbucks aims to retain customers and attract new customers. Starbucks’ first NFTs will not be limited to just a digital collection, but will provide exclusive content and benefits to their owners.
In pursuit of Generation Z with Starbucks Web3
The world’s largest coffee chain Starbucks keeps web3 news constantly on the agenda. This demonstrates the company’s commitment to the project. Believing that digital collection products can create an increasing business environment in its stores, the company announced that more news will emerge in 2022.
Details such as what Starbucks’ first NFT collection will look like, the special benefits it provides and on which blockchain it will be built are not yet clear.
Saying that the Web3 movement is part of Starbucks’ effort to attract and retain the younger side of its customer base, Starbucks founder and CEO Howard Schultz said during the interview:
“We don’t want to be in a business where our client base is aging and we have a situation less relevant to younger people,” the company said, “which has never been more relevant in our history than it has been.” to Generation Z today.”
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