There is almost a war between social media platforms and this war continues to intensify day by day. In the past months, it has been revealed that Facebook has instructed its platform to resemble TikTok with a directive it sent to its employees. One of TikTok’s senior managers explained that such a thing is not possible because even the lanes of Facebook and TikTok are not the same.
Facebook, which has made various changes on its platform, has created a new design for Groups in the past weeks, and the new design has attracted a lot of attention with its similarity to Discord. Continuing to bring innovations to its platform from games to Reels, the company shared an update that will make content creators smile this time.
Facebook launches Music Revenue Sharing feature
Meta announced today that creators at Facebook can now monetize their videos using licensed music. Thanks to this feature, called Music Revenue Sharing, both content creators and music rights holders will be able to earn money.
According to the statement, if a creator uses licensed music that is 60 seconds or longer in a video he shared on Facebook, he will start earning money from certain videos thanks to in-stream advertising revenues. The company did not elaborate on the details, but the creators announced that they will receive a 20% revenue share from some videos.
Creators have to meet certain standards to generate revenue.
Meta said in a statement that this feature is one of a kind in both the music industry and social media platforms, and no other platform offers a revenue model to creators of this scale. Creators who want to monetize Music Revenue Sharing must meet Facebook’s in-stream advertising requirements and monetization eligibility standards. At the same time, the song used in the video must be included in Facebook’s Licensed Music library.
Eligible songs include popular hits from artists such as Post Malone, Tove Lo, Grupo La Cumbia, Leah Kate, and Bicep. Meta also stated that the videos shared must be at least 60 seconds long and have an image in the video. When creators share the video, they will receive a notification in the Creator Studio and Support Inbox to let them know if the video is eligible for Music Revenue Sharing. At the same time, when revenue is generated from the video, a notification will be received and it will be possible to see how much the revenue is.
This feature, which was first introduced in the United States, is expected to be available in other countries of the world and in our country in the coming months. Meta also announced that it will continue to work with music partners to expand the Licensed Music library to include more licensed songs.
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