After Huawei’s shrinkage following the US embargo, there was a huge gap in the Chinese market. Although brands such as Honor, OPPO and OnePlus filled it at first, the interest in the iPhone increased unexpectedly day by day. Now, all its devices, especially Apple, iPhone 13 sales, are in record high demand in the Chinese market.
Apple turned the Chinese market upside down with iPhone 13 sales!
According to the latest reports, iPhone 13 sales in the Asian region peaked. In fact, there is an annual increase of 200 percent in the Chinese market. When we look at June specifically, we see a much higher rise of 227 percent.
Of course, this situation draws attention from two different aspects. First, top-selling brands such as Apple and Samsung launched fewer phones this year due to the pandemic, global inflation and the chip crisis. In fact, only these two companies are known to produce 50 million fewer devices.
However, despite this, Apple managed to increase its sales in the Chinese market many times over. In other words, the biggest slice of the cake is now the Asian market, not Europe and America. The second remarkable reason is the gap in the market in the last 3 years.
After the embargo and trade bans imposed on Huawei by the USA, this company has made a historic reduction in smartphone production. While the market share reached 30 percent for a period, it can no longer exceed 5 percent.
Other Chinese companies such as Honor, OPPO, OnePlus and Vivo took up the void. Of course, this was the case not only in Asia, but also in European and American markets. However, as we see, the cards are being redistributed due to the increasing interest in Apple.
According to the related report, the interest that started in the iPhone 11 series continued to increase in new generations. After the iPhone 13 was introduced, it reached its peak. In fact, while smartphone shipments decreased by 12 percent due to shutdowns during the pandemic period, Apple shipped 25 percent more.
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