It is a fact that everyone knows how widespread coffee consumption is and the effects of this beverage on human health. Experts keep saying that while leaving coffee to taste positively affects human health, excessive caffeine is unhealthy. Now, a remarkable research has been done about coffee. Research has shown that coffee is a wallet-friendly substance.
A research group, including scientists from the University of South Florida, wanted to investigate whether there is a link between coffee and spending habits. As a result of the researches, it was understood that there is a tight link between coffee and the habit of spending money. So much so that drinking coffee before shopping increased the desire to spend money.
Coffee consumption; increases the money spent on products such as decor items and massage tools!
In research by scientists; It was understood that consuming coffee before shopping increased the tendency to spend more in categories such as scented candles, ambient scents, massage tools and decor items. Coffee was also effective in categories such as storage containers, notebooks, and kitchenware, but less effective.
The experts conducted this research in real-life conditions. Of the 300 shoppers in France and Spain, half were given a complementary cup of coffee containing caffeine, and water for the other half. People who drank coffee spent significantly more money and purchased more products than those who drank water.
How does coffee increase people’s willingness to spend money?
According to scientists, coffee is a highly effective stimulant. Explaining that coffee makes the body vigorous, scientists say that an individual who feels energetic increases his ability to understand product features, and as a result, he buys products that make sense. In summary, although coffee is beneficial for health when consumed in moderation, this is not the case for your wallet.
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