Instagram is making it a little easier for small businesses to sell products and make money on social media. The social network announced that it has added the option to shop via chats to the platform. You can send a message to a business to ask questions, get product details, and if you like it, you can now purchase that product without leaving the chat. You will also be able to customize the product you will buy and place an order without visiting a website. This feature is currently available to qualifying small businesses in some countries.
Conversational shopping is not a surprising move. In many countries, you can already shop through WhatsApp chats. With this new feature, Instagram chats become available for shopping and can be especially useful in North America and other regions where WhatsApp is not available. At the same time, thanks to this new feature, Instagram becomes a full-service showcase. While chatting with the seller, you may not need to leave the app to address your concerns.
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