Chinese smartphone manufacturer OPPO has announced that it will cooperate with UEFA in many tournaments for the 2022-23 and 2023-24 seasons. With this collaboration, OPPO will become the first Chinese brand to partner in the UEFA Champions League.
The smartphone giant will take part in the UEFA Champions League, the summit of the organization. In addition, it will take part in the Super Cup, Futsal Champions League finals and Youth League finals.
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“We are excited to be working with UEFA and working with them to inspire football fans during their UEFA competitions,” said William Liu, Head of Global Marketing, OPPO. At OPPO, we believe in the power of innovation to help us meet life’s challenges, and this synergy with UEFA’s willingness to fight challenges makes it an excellent partnership.” said.
Guy-Laurent Epstein, OPPO’s Marketing Director, said: “We are delighted to have OPPO in the UEFA Champions League, the world’s largest football club tournament, and among UEFA sponsors.” said. He added that OPPO is a global leader in mobile technology.
Moments captured by the fans will be published on the UEFA site
Through this partnership, OPPO will gain high visibility by appearing in the backgrounds of broadcasts and stadiums, including extensive stadium banner advertisements, the UEFA Champions League website and social media accounts.
OPPO will also provide fans with the opportunity to go to the side of the pitch and capture important moments with their OPPO smartphones during the UEFA Champions League season. Some of these content will be published in the OPPO gallery on UEFA’s website under the name of Inspiration Moments.
UEFA experience with cutting-edge OPPO products
In addition, leading smartphone models such as OPPO’s cutting-edge imaging technologies NPU MariSilicon X, Find and Reno series, wireless headphones, smartwatch and soon to be announced IoT products will offer new ways to experience the UEFA Champions League and inspire football fans worldwide. .
The new sponsorship agreement strengthens OPPO’s existing sports partnerships and increases engagement by inspiring consumers through sports. Entering its second year of partnership with Wimbledon and Roland Garros, OPPO is also a global partner of the International Cricket Council (ICC). Developing partnerships with many sports brands in the international arena, OPPO aims to reach users from different regions and cultures and meet the needs of global consumers.
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