Application stores, which have been on a rapid rise during the pandemic period and have increased their revenues in significant amounts, are also getting their share from the new period. The first half of 2022 was not very productive.
Recession in the app economy
The high inflation and economic crisis that has affected the whole world since the beginning of this year also affects mobile device users. Compared to the same period last year, the app economy seems to have entered a recession.
According to the researches, the revenue generated by the applications in the Google Play store decreased by 7.4 percent to 21.3 billion dollars. The App Store, on the other hand, generated $43.7 billion, up 5.3 percent. On the other hand, application stores in general remained in place with 65 billion dollars.
It is possible to say that danger bells are ringing in the application ecosystem, compared to the increases of around 30 percent achieved last year. Apart from the global crises, the increase in the fees or subscription fees of many applications forces the user to make a choice.
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