The Samsung Unpacked event held in August 2021 was a huge event for the company. Galaxy Z Fold 3 and Galaxy Z Flip 3 were introduced at the event on August 11, and this was an event where Samsung showed the biggest innovations it has made on the foldable smartphone front.
The company released the promotional film on July 28, 2021, about two weeks before the event. Since then, this movie has received an impressive number of views. YouTube announced today that the Samsung Unpacked 2021 promotion is the most popular global video ad of the past 12 months. The ad has been watched by 102 million users to date.
Samsung’s record-breaking famous promotional film was like this:
Ahead of the 2022 Cannes Lions International Festival of Creativity, YouTube today released its ranking of the top 10 global video ads. Samsung’s Unpacked August 2021 ad is at the top of the list. After Samsung’s advertisement, MySwitzerland tourism board advertisement took second place. This commercial stars tennis legend Roger Federer and Oscar winner Anne Hathaway.
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