Important issues were discussed at the historic meeting where Elon Musk met with Twitter employees for the first time. Although the moments when Elon Musk talked about alien civilizations came to the fore more, there was a detail left behind.
1 billion goal for Twitter
Elon Musk , who was 10 minutes late to the meeting and joined from his own phone, stated that the social network has the potential to reach 1 billion users, but this can be achieved by adopting a structure similar to WeChat and TikTok.
Stating that Twitter should adopt a concept that is integrated with people’s daily life, Elon Musk wants algorithms to be in a structure that encourages users to discover, just like TikTok.
WeChat and TikTok are the most popular applications in the industry, but China’s censorship policy has a great effect on this. Western chat and social media apps have been banned in China for years. Thanks to this, Chinese alternatives grew very quickly. Of course, the incentives of the Chinese government, which kept them under control, also played an important role. The WeChat app was launched in 2011, and TikTok in Fall 2016 in China. The applications, which became popular in a short time, were opened to the global market by taking this power behind them.
Twitter is seen as a more engaged but more serious network in the social media industry. TikTok and Instagram are popular because of their visual-based mechanics. Examples such as WeChat and Telegram are preferred thanks to their ability to transmit instant messages. It seems impossible for Twitter to be like these for now.
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