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Ministry of Commerce monitors ads on social media with artificial intelligence

The "Project for Scanning Social Media Advertisements with Artificial Intelligence" of the Advertising Board and the Advertising Self-Regulatory Board of the Ministry of Commerce was implemented. Scanning with artificial intelligence started.
 Ministry of Commerce monitors ads on social media with artificial intelligence
READING NOW Ministry of Commerce monitors ads on social media with artificial intelligence

Ministry of Commerce has activated an artificial intelligence system to track advertisements made by influencers on social media. Artificial intelligence will check the legal compliance by tracking the ads. Inappropriate advertisements will be investigated.

Expressions that indicate cooperation in the posts published by influencers on social media should be used prominently. Covert advertising is not allowed. In addition, advertisements such as alcohol, cigarettes, gambling, illegal betting are not allowed. Artificial intelligence can detect these details.

With the increase in the number of influencers in social media, it became difficult to follow the advertisements in digital media. Artificial intelligence will make a great contribution to eliminating the victimization of citizens due to illegal advertisements. It is aimed to minimize the posts and advertisements that violate the relevant legislation by making changes to the accounts included in the scanning program from time to time.

Editing for influencer ads: No misleading posts allowed!

Added 1 year ago

Advertising Board of the Ministry of Commerce, “Made by Social Media Influencers” regarding the issues to be considered in the advertisements of influencers. It published a guide titled “Guidelines on Commercial Advertising and Unfair Commercial Practices”. In order to follow the effect of this guide, an influencer list was created as an example and these accounts were informed.

Covered advertisements started to decrease

According to the statement made, the rate of not expressing clearly and clearly that the shares with advertising content are advertisements among the shares in the influencer list prepared as an example, is over 67 percent, while the latest regulations As a result, it was determined that this rate decreased to approximately 29 percent.

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