Samsung has reached the highest global smartphone market share in the last five years. In April 2022, the company was the top selling smartphone brand with a market share of 24%. Since June 2017, this rate represents the highest point for the Korean giant.
Galaxy S22 series and lower cost Galaxy A series stand out as the heroes behind this success.
Samsung had a 25% market share in April 2017. However, it had never reached the 24% level since then. The April 2022 rate is just 1% less than Samsung’s record.
Samsung’s market share jumped to 24% in phone sales, while Apple’s share fell to 15%. Apple was followed by Xiaomi, which held 12% of global smartphone market sales in April.
Galaxy S22 and Galaxy A smartphones attract great attention, as well as Samsung’s robust supply chain management and a healthy supply-demand balance can be shown among the important reasons for this rate. . The company has made a huge impact, especially in India, and attractive promotions in key markets, including Latin America, have also helped it expand its presence.
Counterpoint Research analysts point out that the foldable segment has a lot of potential for the Korean tech giant, saying, “Looking forward, Samsung is likely to maintain its leadership in the global smartphone market in the second quarter.”
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