It is a well-known fact that podcasts with audio content covering different topics have become increasingly popular in recent years. When this is the case, a competition may occur between the platforms that publish these contents. Spotify, one of the leaders in this regard, took an important step last month by making video podcasts available.
In addition, it was among the news that YouTube, another leading channel in podcasting, was also planning to add a special podcast section to its platform. As the competition on the topic continues unabated, a new survey has revealed which platform is most popular for podcasts.
YouTube surpasses Spotify
A new study by Voices has revealed which platform is more popular for podcasts. In a study of more than 1,000 US participants aged 18-69, YouTube emerged as the most popular platform, surpassing Spotify.
According to the research, 57.8% of the participants prefer YouTube, the popular video platform owned by Google, to listen to podcast programs. It is reported that the fact that video podcasts are very high and popular on YouTube may also cause this. It’s also a disadvantage that YouTube only allows background audio with Premium; however, it is possible to say that the platform’s emphasis on such content has paid off.
The survey revealed that Spotify was preferred by 53.6% of the respondents and ranked second. In addition, Apple Podcast followed YouTube and Spotify with 41.1%, Google 37.9%, Amazon 29.7%. It also emerged with the survey results that podcast listeners are more interested in ads that are personalized or related to the programs they are listening to.
Finally, it should be noted that the results of this survey are based on the USA and may vary from country to country. However, it is possible to say that the USA is one of the top countries in terms of podcast listeners, and the research reveals data that may be important about the popularity of platforms and programs.
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