Global electronics giant Sony has announced that it will take a focused approach when it comes to metaverse experiences as part of its entertainment strategy. The company, which owns the Playstation brand, announced that previous investments in Fortnite game makers Epic and another game studio, Bungie, are part of this new move.
Gaming and entertainment brands are now trying to integrate metaverse experiences to entice more users to enter their ecosystem. Sony, one of the most influential companies when it comes to entertainment and gaming, has announced that it is interested in adding metaverse-inspired experiences to attract customers.
Sony CEO Kenichiro Yoshida at its annual strategy meeting this week said:
“The metaverse is also a social space and live network where games, music, movies and anime intersect.”
Sony’s previous investments in other companies include Epic Games, makers of the popular online franchise Fortnite, and Bungee, creators of the Destiny series, and are part of this new focus. According to figures provided by the company, more than 50% of revenue in the last fiscal year came from the entertainment segment, which includes services related to games, movies and music.
Sony plans to use Playstation to achieve a place among the leaders in the metaverse industry. Sony Playstation has one of the largest user bases in the world, so this can serve as a vehicle for their new metaverse plans. In this sense, the company stated that it aims to “take advantage of the unique strengths provided by its diverse businesses and expertise in gaming technology and create new entertainment experiences in the metaverse.”
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