Ferrari, one of the first names that come to mind when it comes to automobiles, introduced its new model Icona in the past months and again managed to collect all the praise. The Italian automotive giant also signed a partnership with Apple’s famous designer Jony Ive.
With the end of 2021, eyes began to turn to 2022. But 2022 means a lot for Ferrari. The brand will celebrate its 75th anniversary this year. For this celebration, company officials prepared a very meaningful logo and video.
Here is Ferrari’s new 75th anniversary logo
The logo is not really new. This logo, which is a modernized version of the original Ferrari logo, symbolizes that the brand has remained true to its roots despite the passing of 75 years. The classic Ferrari logo in black on a white background represents the company’s “highest” today.
The fact that a small factory, established by Enzo Ferrari in Maranello in 1947, has become the world’s largest automobile manufacturer after 75 years, is a success that amazes automobile enthusiasts even today.
The company transformed the logo they designed into a puzzle consisting of thousands of pieces produced in their own factories and built a kind of “bust”. The built bust will be presented to the visitors at Ferrari’s main factory.
“Factories are made of people and machines and buildings. Ferrari is above all of them. Ferraris are made for people. ”
Video prepared for Ferrari’s 75th anniversary
In the video, Ferrari employees describe in one word what the brand means to them. Following the employees saying concepts such as passion, teamwork, pride and family, a Ferrari official introduces the new logo prepared for the company.
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