Twitter continues to suffer losses that it has never seen in the history of the company, with Elon Musk’s takeover of Twitter. The messages shared by Musk, on the other hand, provide very good results in terms of user interaction.Advertisers turned cold from Twitter because of Musk
The social media platform, which has been serving for 16 years, has obtained most of its total revenue from advertisers who have left it. Fifty of Twitter’s top 100 (in the monetization context) advertisers have crossed bridges with Twitter.
These advertisers brought Twitter over $750 million in 2022. It has been learned that the total amount of companies that have paid regularly since 2020 to this social media channel, which is now under the control of Elon Musk, is approximately 2 billion dollars.
Here is a list of companies that have withdrawn all ads they posted on Twitter on November 21, 2022:- Abbott Laboratories
- Allstate Corporation
- AMC Networks
- American Express Company
- AT&T
- Big Heart Petcare
- BlackRock, Inc.
- BlueTriton Brands, Inc.
- Boston Beer Company
- CA Lottery (California State Lottery)
- CenturyLink (Lumen Technologies, Inc.)
- Chanel
- Chevrolet
- Chipotle Mexican Grill, Inc.
- Citigroup, Inc.
- CNN
- Dell
- diageo
- DirectTV
- Discover Financial Services
- fidelity
- First National Realty Partners
- Ford
- Heineken N.V.
- Hewlett Packard (HP)
- Hilton Worldwide
- Inspire Brands, Inc.
- jeep
- Kellogg Company
- Kohl’s Department Stores, Inc.
- Kyndryl
- LinkedIn Corporation
- MailChimp (The Rocket Science Group)
- Marriott International, Inc.
- Mars Petcare
- Mars, Incorporated
- Merck & Co. (Merck Sharp & Dohme MSD)
- Meta Platforms, Inc. (formerly Facebook, Inc.)
- MoneyWise (Wise Publishing, Inc.)
- Nestle
- Novartis AG
- Pernod Ricard
- PlayPass
- The Coca-Cola Company
- The Kraft Heinz Company
- Tire Rack
- Verizon
- Wells Fargo
- Whole Foods Market IP
- Yum! brands
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