Instagram has long ceased to be a platform where people just share their photos and beautiful moments. We see an ad or collaboration phrase in almost every post that comes our way. Instagram has a huge sales force and offers the opportunity to reach a lot of people with a single post. And yet, it is of course quite normal that it is full of advertisements.
We talked to you recently that Instagram will launch an ‘overdue’ feature. Instagram and Facebook, which we frequently introduce new features and are constantly updated, have also touched on advertisements this time. Meta signed an agreement with VNTANA, one of the leading names in the e-commerce industry. According to this agreement, 3D ads will be able to be published on Instagram and Facebook in the coming days, thanks to the optimization of VNTANA.
3D advertisements aim for consumers to experience products better
VNTANA was frequently mentioned with its 3D and AR works. This technology will be made available on Instagram and Facebook this time. Thanks to the optimizations used by the company, manufacturers will be able to easily add 3D ads to their Instagram and Facebook accounts. Normally, you know that 3D files take up a lot of space and there may be problems even when saving, let alone throwing them anywhere. VNTANA helps users automatically convert their 3D designs made with the help of programs such as Browzwear, Clo, Keyshot, Modo to Facebook and Instagram standards.
After all, we all say, “Why did they shoot this only from this angle?” we have said. In fact, Meta and VNTANA aim to avoid these problems with this new ad design. Thanks to the new 3D ads, we will be able to look all over the products by turning them as if we were holding them before buying. In this way, the shares shared by some sellers and ‘to deceive the consumer’ will be prevented. After this feature becomes widespread, the rush to shop by looking at 3D models or holograms of products, just like in science fiction movies, may begin to appear in all areas of our lives
So what will these 3D ads look like?
We bring 3D Ads to Facebook and IG! With our new integration, VNTANA allows brands to upload existing 3D designs from programs like Browzwear, Clo KeyShot3D and more, and automatically converts them for Facebook and IG.
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