Data analysis and brand consultancy company Kantar Group has updated its annual global brand value ranking for 2022. The published list includes not only technology giants, but also large companies operating in a wide variety of sectors.
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Apple is in the first seat, with its brand value increasing by 55% in 2022, reaching 947 billion dollars. The Cupertino company is followed by Google, Amazon and Microsoft. We see that Chinese Tencent has also managed to enter the top 5. Although the 11th ranked NVIDIA could not enter the top ten, it was well ahead of its number one competitor. Because AMD is in the 52nd place.
Those with the highest increase in brand value
Analysts pointed out that premium brands showed the highest growth in the reporting period. For example, Cartier increased its brand value by 88% to $10 billion. Other companies with the highest increase in brand value are YouTube ($86 billion), Google ($819 billion), Tesla ($75 billion) and Hermes ($80 billion).
2022’s 10 most valuable global brands
- Apple
- Amazon
- Microsoft
- Tencent
- McDonald’s
- Visa
- Alibaba
- Louis Vuitton
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