Companies that want to both hold on to the market and strengthen their position in the market can sometimes undertake impressive projects. Now, we will talk about an event that tells you how Sweden-based automobile giant Volvo has established a throne in the hearts of its customers.
A man named Jim O’Shea bought a Volvo 740 GLE 31 years ago. The man, who loves this vehicle and has not changed it over the years, has traveled exactly 1 million miles (about 1.6 million kilometers). Being aware of this situation, Volvo decided to surprise the man named Jim O’Shea. The Swedish auto giant gave a 0 kilometer Volvo S90 to its loyal customer. The happiness in Jim O’Shea’s new vehicle was worth seeing.
Here is that Volvo 740 GLE
who has traveled more than 1 million kilometers. It looked really good. Stating that the vehicle did not have a major accident in his interview, Jim O’Shea stated that his wife had minor accidents 3 times.
Here is the S90
that Volvo gave as a gift, and we can interpret that Volvo’s giving a brand new S90 to the owner of the car who has traveled 1 million miles is one of the good advertising efforts. So what are your thoughts on this pleasant surprise from Volvo?
The moments when the brand new Volvo S90 was delivered:
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